For all of us our website is not just a set of files sitting on a server somewhere, its an extension of our business -- an important first impression.  For this reason you want a professional looking site that represents your organization.  Whether you are a small business or large business, a club or non-profit organization, you want the look and feel you deserve. 

Consider using a design professional to help you meet your design goals.  A professional will not only make the site look right, but they will aid you in gearing your content to be search engine optimized (SEO).  Having the right content, along with a well organized site will not only benefit your end-users in navigating your site, but it will also help your SEO ranking.

Don't forget about functionality either.  Think about the tools you could present to your end-user.  Maybe its something as simple as a "conact us" form or something more complex like a shopping cart.  Presenting the right tools for the end-user will make their experience on your site enjoyable, and could make an otherwise "online business card" into a useful tool for your business or organization. 

The ultimate goal is to drive traffic to your site.  Using the right design professional will help increase traffic and make for a successful online investment!

Success to all!